Compare newsletters and ads
Give each send or ad its own campaign name and see which one wins.
Feature
Campaign tracking with UTM links
Tag your links, share them and see which campaigns deliver. The campaigns report ranks every campaign by visitors, with no cookies and no setup beyond the link itself.
What you see
Noralytic reads the <code>utm_campaign</code> value of your links and groups visits by campaign.
- Every campaign ranked by visitors for the selected period
- Search and sort to find one campaign quickly
- Campaign traffic next to your referrers, pages and countries
- Export of the full campaign list as CSV on Pro and Business
What you can do with it
Check partner and influencer links
Create one tagged link per partner and see who actually sends visitors.
Measure seasonal campaigns
Use the same campaign name over several weeks to see how a promotion develops.
How it works
Add ?utm_campaign=spring_sale to the link you share. When someone clicks it, the script reads the parameter and stores the campaign name with that visit.
Our free UTM link builder creates correctly tagged links for you. Use short, lowercase names so the report stays tidy.
Frequently asked questions
Which UTM parameters does Noralytic read?
The campaigns report is based on utm_campaign. Use utm_source and utm_medium as well if your other tools need them, they do no harm.
Do campaign links need cookies?
No. The campaign name is read from the URL when the visit arrives, nothing is stored on the visitor's device.
Can I compare campaigns with conversions?
Yes. Measure your goal as a custom event and compare it with the visitors of each campaign.
Keep reading
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