What is cookie consent?
Cookie consent is the visitor's permission to store or read non-essential cookies, usually collected through a cookie banner.
What is cookie consent?
In the EU, storing or reading information on a visitor's device generally requires consent unless it is strictly necessary. Websites collect consent with a banner or consent management platform.
Visitors who decline are not measured by cookie-based analytics, which creates gaps in the data.
Why Cookie consent matters
- It is a legal requirement for many cookie-based tools.
- Consent rates directly affect how complete your analytics data is.
Practical tips
- Check your real acceptance rate.
- Consider cookieless tools to avoid analytics consent entirely.
Cookie consent in Noralytic
Noralytic needs no cookie consent for itself, so every visit is counted. Use our consent data loss calculator to see what a banner may be hiding.
Frequently asked questions
What is cookie consent?
Cookie consent is the visitor's permission to store or read non-essential cookies, usually collected through a cookie banner.
Do I need consent for analytics?
For cookie-based analytics usually yes in the EU. For a cookieless tool that stores nothing on the device, usually no.
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