Find your strongest channel
Compare search, social, referral and direct traffic to decide where to invest your time.
Feature
Traffic sources: referrers, search engines, social and AI
Understand which channels send visitors. Noralytic separates referring websites, search engines, social networks and AI platforms, so you can see where your audience really comes from.
What you see
Four reports break down your incoming traffic by type.
- Referrers: every website that sends visitors, plus direct visits shown as "Direct, Email, SMS"
- Search engines: visits from Google, Bing, DuckDuckGo, Ecosia and other search engines
- Social networks: visits from Facebook, Instagram, X, Reddit, YouTube, Pinterest and more
- AI platforms: visits from assistants such as ChatGPT, Gemini, Claude, Perplexity, Copilot and Meta AI
What you can do with it
Track the rise of AI search
See how many visitors arrive from AI assistants, a source most analytics tools bury in a generic referrer list.
Discover who links to you
New referrers often point to mentions, directories or partners you did not know about.
Measure a social post
Check how much traffic a post or a profile link really sends.
How it works
The referrer of each visit is read once and grouped into the right report. Visits without a referrer, for example from typed addresses, bookmarks or many email apps, are listed as direct traffic.
Because no cookies are used, a visit is attributed to its own referrer and is not linked to earlier visits of the same person.
See it live: Open the public demo statistics of a real website.
Frequently asked questions
Does Noralytic show search keywords?
No. Search engines no longer pass keywords to analytics tools. Use Google Search Console or Bing Webmaster Tools for search queries and combine them with the search engine report.
Which AI platforms are detected?
Visits from ChatGPT, Microsoft Copilot, Gemini, Claude, Perplexity, Meta AI and other AI assistants are listed in their own report.
Why is some traffic shown as direct?
Visits with no referrer information are counted as direct. This includes typed URLs, bookmarks and links from apps or email programs that do not pass a referrer.
Keep reading
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