Count signups and purchases
Fire an event when a signup is completed or an order is placed.
Feature
Custom events and conversion tracking
Measure what visitors do, not only which pages they open. Send an event from your code and see how often it happens, with an optional value and unit.
What you see
The events report lists every event name with how many times it was completed.
signup312
download205
newsletter148
purchase64
- A ranked list of event names and their number of completions
- An optional value and unit per event, for example an order total in EUR
- A ready-to-copy code snippet inside the report
- Search, sort and CSV export
What you can do with it
Measure button clicks and downloads
Find out which calls to action are used and which are ignored.
Calculate your conversion rate
Compare completions with visitors to see how well your page converts.
How it works
Send an event from JavaScript
pa.track({ name: 'signup', value: 19.99, unit: 'EUR' });Call pa.track() with an object. The object must contain a name, and may contain a numeric value and a unit. Events work without cookies, so declined consent cannot hide conversions.
Use our conversion rate calculator to turn event counts into a conversion rate.
Frequently asked questions
How do I track a custom event?
Add the tracking script to your page and call pa.track({ name: 'your_event' }) when the action happens, for example in a click handler or after a form was submitted.
Can events carry a value?
Yes. Add a numeric value and an optional unit such as EUR to measure revenue or other amounts.
Do events need a cookie banner?
Noralytic itself does not store anything on the visitor's device, so events do not need a consent banner for Noralytic.
Keep reading
Try privacy-friendly analytics for free
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