Guide

The best GA4 alternatives for EU websites

If you run a website in the European Union, GA4 brings consent banners, data transfer questions and a complex interface. These are the privacy-friendly alternatives worth considering, and how to choose between them.

Free plan · No credit card required · Updated October 2026

What to look for in a GA4 alternative

  • No cookies and no stored IP addresses, so you can avoid analytics consent banners.
  • EU hosting or a provider with clear data protection terms.
  • Simplicity: you should understand the dashboard in minutes.
  • The features you really use: realtime, sources, countries, events and campaigns.
  • Fair pricing with a free plan or trial.

GA4 alternatives compared

GA4 alternatives for the EU
ToolCookielessFree optionBest for
Noralytic YesFree plan, 10,000 pageviews per monthSimple, managed, EU-hosted analytics with a multi-site dashboard
Plausible YesTrialOpen source fans and developers, with optional self-hosting
Fathom Analytics YesTrialTeams who want an established privacy-first product
Simple Analytics YesTrialA minimalist, EU-based service
Matomo ConfigurableFree when self-hostedTeams that need GA-level depth and self-hosting
Umami YesFree when self-hostedDevelopers who want to run their own tool

Based on public information as of October 2026.

Why Noralytic is a strong GA4 alternative

No consent banner needed for analytics

No cookies, no local storage, no fingerprinting.

EU-hosted and private

No stored IP addresses and no user profiles.

Ready in 2 minutes

One line of code and a dashboard you can read immediately.

Free to start

A free plan with 10,000 pageviews per month.

How to migrate from GA4

  1. Export your GA4 history
    Keep the reports you will want to compare against.
  2. Add the new tool next to GA4
    Run both for a few days to check the numbers.
  3. Re-create your goals
    Add events for sign-ups, purchases and key clicks.
  4. Remove the Google tag
    And the cookie banner, if analytics was its only purpose.

Frequently asked questions

Is there a GDPR-compliant alternative to Google Analytics?

Yes. Cookieless tools such as Noralytic, Plausible, Fathom, Simple Analytics and Umami are designed around GDPR principles. Check your own legal requirements as well.

What is the easiest Google Analytics alternative?

Tools with one-line setup and a single dashboard, such as Noralytic, are the easiest to adopt.

Can I keep using GA4 and a cookieless tool together?

Yes, during a transition. Remember that GA4 still needs consent in most EU cases.

Google AnalyticsA simple, cookieless Google Analytics alternative without consent banners. CompareSee how Noralytic compares with Google Analytics and other web analytics tools. GDPR-compliant analyticsWhat GDPR means for web analytics and how to stay compliant. Cookieless analyticsHow cookieless web analytics works and why it matters.

Try privacy-friendly analytics for free

Create a free account in seconds, add one line of code and see your first visitors live. No cookies, no credit card.