What is web analytics?
A beginner-friendly introduction to measuring your website.
Read the guide →Guides
Web analytics guides
Practical, plain-English guides to measuring your website without compromising your visitors' privacy, from the basics to GDPR, conversions and campaigns.
How to track website traffic
Track your website visitors step by step, without cookies.
Read the guide →Track conversions without cookies
Measure goals and sales with custom events, without cookies.
Read the guide →Is Google Analytics legal in the EU?
The legal situation of Google Analytics in Europe, explained simply.
Read the guide →Website metrics that matter
The handful of analytics metrics worth tracking, and why.
Read the guide →Track marketing campaigns
Measure email, social and ad campaigns with UTM parameters.
Read the guide →Cookieless analytics
How cookieless web analytics works and why it matters.
Read the guide →GDPR-compliant analytics
What GDPR means for web analytics and how to stay compliant.
Read the guide →Analytics without a cookie banner
How to measure traffic without annoying cookie banners.
Read the guide →Privacy-friendly analytics
What privacy-friendly analytics is and how to choose a tool.
Read the guide →GA4 alternatives for the EU
The best GA4 alternatives for European websites and what to look for.
Read the guide →Frequently asked questions
Where should I start?
If you are new to analytics, start with "What is web analytics?" and then read about the metrics that matter. If privacy is your focus, begin with cookieless analytics.
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