Free bounce rate calculator
Enter your total sessions and the number of single-page sessions to see your bounce rate and engaged-session rate, plus a quick interpretation.
How to calculate bounce rate
Bounce rate is the share of sessions in which a visitor viewed only one page and then left.
Bounce rate = single-page sessions ÷ total sessions × 100
Example: 6,600 single-page sessions out of 12,000 total sessions is a bounce rate of 55%.
What is a good bounce rate?
| Bounce rate | Rough interpretation |
|---|---|
| Below 40% | Excellent |
| 41% to 55% | Typical |
| 56% to 70% | High, worth investigating |
| Above 70% | Very high, unless it is a single-page site or a blog |
These ranges are rough guides. Blogs, landing pages and news sites naturally have higher bounce rates than shops or web apps.
Bounce rate in context
- A high bounce rate is not always bad. A visitor who finds the answer on one page and leaves has still had a good visit.
- Compare bounce rates by source, device and page rather than looking at one site-wide number.
- Slow load times, mismatched content and intrusive pop-ups are common causes of high bounce rates.
Engagement metrics in Noralytic
Noralytic is cookieless, so it does not follow individual visits and does not report a bounce rate. Instead you see pageviews, visitors and pages per visitor, which show how deeply people explore your site, together with top pages and sources.
Frequently asked questions
What is bounce rate?
Bounce rate is the percentage of sessions in which a visitor views only a single page and leaves without further interaction.
What is a good bounce rate?
Roughly 40% to 55% is typical for many websites, but it varies a lot by site type. Blogs and landing pages are naturally higher.
How do I reduce my bounce rate?
Improve page speed, make sure content matches what visitors expect, add clear internal links and avoid intrusive pop-ups.
Does Noralytic show bounce rate?
No. Because Noralytic does not follow visitors across page views, it focuses on pageviews, visitors and pages per visitor.
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