Cookieless web analytics for Ghost

Why use Noralytic with Ghost

Ghost is built for publishers, and publishers care about readers, not tracking them. Noralytic shows top posts, referrers and countries while respecting reader privacy.

It pairs well with Ghost's own member and email stats, which cover subscribers rather than website traffic.

• No cookies, no local storage and no stored IP addresses, so analytics alone does not need a consent banner.
• A tracking script under 1 KB that will not slow down your pages.
• Real-time stats, top pages, sources, countries, devices, campaigns and events in one simple dashboard.
• Single-page navigation is tracked automatically, because the script follows the browser history.

What you need

• A free Noralytic account with your website added under its exact domain.
• Admin access to your Ghost site.

How to add Noralytic to Ghost

The tracking code is one line. The steps below show where it goes.

<script data-host="https://noralytic.com" src="https://noralytic.com/js/script.js" id="ZwSg9rf6GA" async defer></script>

1. 1
   Open code injection
   In Ghost Admin, go to Settings, then Code injection.
2. 2
   Paste the tracking code
   Add the Noralytic snippet to the Site header field.
3. 3
   Save
   Save your changes. The code loads on every page.

Check that tracking works

1. 1
   Open your website
   Use a private browser window so extensions and your login do not interfere.
2. 2
   Open the Noralytic real-time view
   In your Noralytic dashboard, open your website and go to Realtime.
3. 3
   Look for your visit
   Your page view should appear within a few seconds. Click through a few pages to see each one counted.

Track custom events on Ghost

Count clicks on Ghost's sign-up buttons to see which posts drive subscriptions.

document.addEventListener('click', function (event) {
    if (event.target.closest('[data-portal="signup"]')) {
        pa.track({ name: 'signup_click' });
    }
});

Events appear in your Events report. A value and a unit are optional, for example pa.track({ name: 'purchase', value: 49.9, unit: 'EUR' }).

Exclude your own visits and bots

To keep your numbers clean, open your website settings in Noralytic and add your own IP address under excluded IP addresses. Make sure bot filtering is enabled so known crawlers are ignored.

Troubleshooting

• Ghost(Pro) and self-hosted: code injection works on both. On self-hosted Ghost, clear any reverse-proxy cache after saving.
• Newsletter links: tag links in your emails with UTM parameters so they appear as campaigns.
• No data after a few minutes? Confirm that the domain in Noralytic matches your website exactly, and that the script appears in the page source.
• Ad blockers: some blockers hide analytics scripts. Test in a private window without extensions.
• Content Security Policy: if you use one, allow noralytic.com as a script and connection source.