What is conversion rate?
Conversion rate is the percentage of visitors who complete a goal, such as buying, signing up or filling in a form.
What is conversion rate?
A conversion is any action you want visitors to take. The conversion rate shows how many of your visitors actually take it.
It is one of the most useful marketing metrics because it links traffic to results. More traffic only helps if a reasonable share of it converts.
Conversion rate = conversions ÷ visitors × 100
Example: 250 sign-ups from 10,000 visitors is a conversion rate of 2.5%.
Why Conversion rate matters
- It measures how effective your site is, not just how popular.
- Small improvements multiply the value of your traffic.
Practical tips
- Segment conversion rates by source to find your best channels.
- Test one change at a time.
- Track the same goal consistently over time.
Conversion rate in Noralytic
With Noralytic you track conversions as custom events, for example pa.track({ name: 'signup' }), and compare them with your visitors. It works without cookies, so declined consent does not hide conversions.
Frequently asked questions
What is conversion rate?
Conversion rate is the percentage of visitors who complete a goal, such as buying, signing up or filling in a form.
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors and multiply by 100. Use our free conversion rate calculator to do it instantly.
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