What is a conversion?
A conversion is a completed goal on your website, such as a purchase, sign-up, download or contact request.
What is a conversion?
Conversions turn visitors into customers, subscribers or leads. What counts as a conversion is your decision, and many sites track several: a macro conversion such as a sale and micro conversions such as newsletter sign-ups.
Why Conversion matters
- It links your website to business results.
- It lets you compare channels by outcome, not just traffic.
Practical tips
- Define one main conversion per page.
- Track micro conversions to understand the path to the main goal.
Conversion in Noralytic
Track conversions with custom events and compare them with visitor numbers to calculate your conversion rate.
Frequently asked questions
What is a conversion?
A conversion is a completed goal on your website, such as a purchase, sign-up, download or contact request.
What is the difference between a conversion and a goal?
The terms are often used interchangeably. A goal is what you want to achieve, and a conversion is when a visitor achieves it.
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