Cookieless web analytics for Shopify

Why use Noralytic with Shopify

Shopify stores want to understand which channels bring customers. Noralytic shows your traffic sources, UTM campaigns, countries and devices without cookies, so it does not add to your consent requirements.

It is especially useful next to Shopify's own reports when you want a simple, real-time view of what visitors are doing.

• No cookies, no local storage and no stored IP addresses, so analytics alone does not need a consent banner.
• A tracking script under 1 KB that will not slow down your pages.
• Real-time stats, top pages, sources, countries, devices, campaigns and events in one simple dashboard.
• Single-page navigation is tracked automatically, because the script follows the browser history.

What you need

• A free Noralytic account with your website added under its exact domain.
• Access to your Shopify admin with permission to edit theme code.

How to add Noralytic to Shopify

The tracking code is one line. The steps below show where it goes.

<script data-host="https://noralytic.com" src="https://noralytic.com/js/script.js" id="ZwSg9rf6GA" async defer></script>

1. 1
   Open your theme code
   In Shopify admin, go to Online Store, then Themes, click the three dots next to your theme and choose Edit code.
2. 2
   Open theme.liquid
   Under Layout, open theme.liquid.
3. 3
   Paste the tracking code
   Place the snippet just before the closing </head> tag and save.
4. 4
   Publish and test
   Visit your store in a private window and check the real-time view in Noralytic.

Check that tracking works

1. 1
   Open your website
   Use a private browser window so extensions and your login do not interfere.
2. 2
   Open the Noralytic real-time view
   In your Noralytic dashboard, open your website and go to Realtime.
3. 3
   Look for your visit
   Your page view should appear within a few seconds. Click through a few pages to see each one counted.

Track custom events on Shopify

Count products added to the cart with a small script in your theme.

document.addEventListener('submit', function (event) {
    if (event.target.matches('form[action*="/cart/add"]')) {
        pa.track({ name: 'add_to_cart' });
    }
});

Events appear in your Events report. A value and a unit are optional, for example pa.track({ name: 'purchase', value: 49.9, unit: 'EUR' }).

Exclude your own visits and bots

To keep your numbers clean, open your website settings in Noralytic and add your own IP address under excluded IP addresses. Make sure bot filtering is enabled so known crawlers are ignored.

Troubleshooting

• Checkout pages: on most Shopify plans, scripts added to your theme do not run inside the checkout. Use add-to-cart events as your conversion signal.
• Theme updates: if you switch themes, add the code to the new theme.liquid as well.
• No data after a few minutes? Confirm that the domain in Noralytic matches your website exactly, and that the script appears in the page source.
• Ad blockers: some blockers hide analytics scripts. Test in a private window without extensions.
• Content Security Policy: if you use one, allow noralytic.com as a script and connection source.