Measure sign-ups and purchases
See how many visitors complete the step that matters to you.
Feature
Goals, conversion rate and revenue
A goal is an event you care about, such as a sign-up or a purchase. Noralytic counts it, shows the conversion rate next to your visitors and adds up the values you send along.
What you see
Goals and revenue appear in the dashboard and on the overview of each website.
| Goal | Completions | Conversion rate | Revenue |
|---|---|---|---|
| Purchase | 64 | 2.1% | 3,187.40 EUR |
| Newsletter | 148 | 4.9% | - |
| Download | 205 | 6.8% | - |
- Goals: pick an event and give it a display name, then see completions and the conversion rate
- Page goals: count how often a page such as
/thank-youis opened, without any code - Revenue: values sent with an event, for example
purchasewith 49.90 EUR, are added up - Per currency: EUR and USD are never mixed into one number
- In the dashboard: goals and their revenue are listed next to every website
What you can do with it
Know what a source is worth
Filter by a referrer or a campaign and look at goals and revenue of those visits.
Report to clients
Show completions and revenue instead of only visitor numbers.
How it works
Send a purchase with its value
pa.track({ name: 'purchase', value: 49.90, unit: 'EUR' });Send events with pa.track() as described on the events page. Then open the website settings, add a goal for the event name and choose how it should be displayed.
For a goal without code, choose "Page visit" as the goal type and enter the path, for example /thank-you. A * works as a wildcard, so /shop/* counts every page below /shop/. Query parameters are ignored.
Revenue is calculated from the value and the unit of your events. Events without a value still count as completions.
See it live: Open the public demo statistics of a real website.
Frequently asked questions
How is the conversion rate calculated?
Completions of the goal divided by visitors in the selected period.
What if I sell in several currencies?
Each currency is added up separately and shown on its own.
Can I add goals for events I sent earlier?
Yes. A goal reads the events that already exist under that name.
Can I set a goal without writing code?
Yes. Choose "Page visit" as the goal type and enter the path of the page, such as /thank-you. Every visit of that page counts as a completion. Page goals have no revenue, because there is no value to add up.
Do goals need cookies?
No. Events are counted without cookies or any stored identifier.
Keep reading
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