Glossary

What is a conversion funnel?

A conversion funnel is the series of steps visitors take from first visit to a goal, with drop-off measured at each step.

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What is a conversion funnel?

A typical funnel is: product page, cart, checkout, purchase. Each step loses some visitors. Funnel analysis shows where the biggest loss happens.

Precise funnels need to follow individual visitors through the steps.

Why Conversion funnel matters

  • It highlights where visitors drop off.
  • It prioritises what to fix first.

Practical tips

  • Measure each step as an event.
  • Fix the biggest drop first.

Conversion funnel in Noralytic

Noralytic does not offer user-level funnels. Track key steps as events and compare the counts to see where fewer people continue.

Frequently asked questions

What is a conversion funnel?

A conversion funnel is the series of steps visitors take from first visit to a goal, with drop-off measured at each step.

Can I build a funnel without cookies?

You can compare event counts for each step, which shows drop-off at aggregate level, though not per person.

ConversionA conversion is a completed goal on your website, such as a purchase, sign-up, download or contact request. Conversion rateConversion rate is the percentage of visitors who complete a goal, such as buying, signing up or filling in a form. Custom eventA custom event is an action on your website that you choose to measure, such as a button click, form submission or purchase.

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