Glossary

What is IP anonymization?

IP anonymization removes or shortens an IP address so that it can no longer identify a person.

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What is IP anonymization?

IP addresses can be personal data. Some analytics tools shorten them, for example by removing the last digits, before storing or processing them.

Privacy-first tools go further and never store IP addresses at all, using them only momentarily to estimate an approximate location.

Why IP anonymization matters

  • It reduces the risk of identifying individuals.
  • It is a common data protection measure.

Practical tips

  • Prefer tools that do not store IPs at all.
  • Do not rely on partial masking if you can avoid IP processing.

IP anonymization in Noralytic

Noralytic does not store IP addresses. The address is used momentarily to determine country and city and is not saved.

Frequently asked questions

What is IP anonymization?

IP anonymization removes or shortens an IP address so that it can no longer identify a person.

Is an anonymised IP address still personal data?

It depends on how it is anonymised. Fully removing it is safest, and rules vary by country.

Browser fingerprintingBrowser fingerprinting identifies a device by combining details such as browser, fonts, screen and graphics settings, without using cookies. Cookie consentCookie consent is the visitor's permission to store or read non-essential cookies, usually collected through a cookie banner. Data retentionData retention is how long an analytics tool keeps your data before deleting it.

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