What is bot traffic?
Bot traffic is visits from automated programs rather than real people, such as crawlers, scrapers and monitoring tools.
What is bot traffic?
Some bots are helpful, such as search engine crawlers. Others scrape content, probe for weaknesses or generate fake visits.
Bot traffic can inflate your numbers and distort metrics like conversion rate.
Why Bot traffic matters
- It makes your traffic look higher than it is.
- Spikes from unknown countries often indicate bots.
Practical tips
- Enable bot filtering in your analytics tool.
- Watch for unusual countries, devices or single-page visits.
- Compare analytics with server logs when numbers look odd.
Bot traffic in Noralytic
Noralytic can exclude known bots in your website settings and lets you exclude specific IP addresses, for example your own.
Frequently asked questions
What is bot traffic?
Bot traffic is visits from automated programs rather than real people, such as crawlers, scrapers and monitoring tools.
How do I recognise bot traffic?
Look for sudden spikes, visits from unexpected countries, identical screen sizes and visits with no referrer to deep pages.
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