What is a conversion goal?

What is a conversion goal?

A goal turns a vague wish, such as "more inquiries", into a number. You decide which action counts, and the analytics tool counts how often it happens.

Goals can be based on events, for example a click or a form, or on page visits, for example the thank-you page after an order.

Why Conversion goal matters

• A goal makes success measurable.
• It lets you compare sources, campaigns and pages by results, not only by visitors.
• It is the basis for the conversion rate.

Practical tips

• Start with one or two goals that matter to your business.
• Name goals so that everyone understands them.
• Check goals after every relaunch.

Conversion goal in Noralytic

Noralytic supports goals based on events and on page visits. Page goals need no code: enter the path of the thank-you page and the goal appears in your dashboard with completions and conversion rate.