What is an outbound link?
An outbound link is a link on your website that leads visitors to a different domain.
What is an outbound link?
Outbound links, also called external links, point from your website to another one. Examples are a source in an article, an affiliate link or a link to a partner.
A link to a page on your own domain is an internal link. Whether a subdomain counts as external depends on the tool, and in Noralytic a different hostname counts as outbound.
Why Outbound link matters
- They show which external destinations your audience finds useful.
- Partners, sponsors and affiliate programs measure your value by their clicks.
- Dead or unpopular links can be cleaned up.
Practical tips
- Mark paid or sponsored links with rel="sponsored".
- Use rel="noopener" for links that open a new tab.
- Review the most clicked destinations regularly.
Outbound link in Noralytic
With one option in the tracking code Noralytic counts clicks on outbound links as events named "outbound" followed by the target domain. Only the domain is recorded, no cookie and no visitor profile.
Frequently asked questions
What is an outbound link?
An outbound link is a link on your website that leads visitors to a different domain.
What is the difference between an outbound link and a referrer?
An outbound link leaves your site. A referrer is the site a visitor came from before arriving on yours.
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