What is referral traffic?
Referral traffic is visits that arrive by clicking a link on another website.
What is referral traffic?
When another site links to yours and visitors click, that traffic is referral traffic. It excludes search engines and social networks, which are usually reported as their own channels.
Good referral sources are blogs, directories, partner sites and news mentions.
Why Referral traffic matters
- It reveals who links to you.
- It can bring highly relevant visitors.
Practical tips
- Reach out to sites that already send traffic.
- Check new referrers regularly for unexpected mentions.
Referral traffic in Noralytic
The Referrers report in Noralytic lists every website that sends visitors, with counts for the selected period.
Frequently asked questions
What is referral traffic?
Referral traffic is visits that arrive by clicking a link on another website.
How do I increase referral traffic?
Publish useful content that others want to link to, contribute guest articles, list your site in relevant directories and build partnerships.
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